We all know that modern life is one of over consumption, environmental pollution and self-absorption. Whether or not global warming or mass extinction is true or not, it is a fact that our environment is being slowly trashed and over-used. The following ten advertisements have been designed to provoke feelings of guilt and to create change in how we choose to live our lives. The message in each of these ten ads is “reduce, reuse, recycle,” but with a very unique and memorable twist.

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